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You’re Not the Easter Bunny: Going Multichannel with Your Ecommerce Business

Putting all your eggs in one basket is fine if you’re the Easter Bunny. But when it comes to running your ecommerce business? Not so much. Nowadays, the smart move is going multichannel. Here’s why and how. Why Go Multichannel? First of all, business on any given ecommerce platform is going to ebb and flow […]

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Essential Analytics for Your BigCommerce Business

As an ecommerce business owner on the BigCommerce platform, you need to make decisions based on facts, not guesswork. That means effectively analyzing your sales data, including drilling down into the details that matter most in order to successfully grow your business. This has not been easy to do with BigCommerce — until now. Enter […]

How to setup BigCommerce & PayHelm

It is very quick & easy to setup and install BigCommerce into your PayHelm Analytics Dashboard. Simply find the PayHelm app, click install, click agree to our terms, then watch the PayHelm progress bar do a backfill of your transaction history so we can build your Analytics Dashboard. The backfill process should take less than […]

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Why You Should Do a SWOT Analysis for Your Shopify Business

Whether you’re just starting out in ecommerce or are already an established etailer, nothing helps you to assess the lay of the land like a SWOT analysis. Developed back in the 1960s, this simple but powerful tool continues to prove itself invaluable for charting business objectives and developing successful strategies. Appropriate times to conduct a […]

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Why You Need to Think Like a Buyer

Remember the old saying that to catch a thief, you must think like a thief? The same approach works for snaring Shopify shoppers. The more you understand how your buyers think, the easier it will be to sell them your items — and the better you will become at doing so. Buy, Buy, Baby Start […]

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Making Social Media Pay Off for Your Business on Shopify

You’ve probably heard that your business on Shopify should have a social media presence. But what you may not realize is just how important that presence really is to your business’ success. Here are some key statistics: 77% of all Americans use social media* Last year, the number of worldwide social media users reached 3.196 […]

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Getting Your Ecommerce Business Ready for Q1

It’s the start of the new year’s first month — the first month of the first quarter. You’d better be sure that your ecommerce business is ready! That means having concrete, measurable goals in mind for Q1. Quarterly goals are crucial for your business, because taken together, they add up to the annual goals you’ve […]